TOYOTA YARIS THE RACE // Saatchi & Saatchi // 2005
This 60-second cinema commercial represents part of our campaign work for the launch of Toyota's popular small car - the Yaris. To explore the overall visual tone and feel of this spot, the studio developed a selection of collaged and hand-painted style frames. This stage went through a number of iterations, as the script asked us to develop a rather strange aesthetic that referenced both street art and the urban landscape, while the action was set inside the reproductive organs of the human body.
