NAB // Clemenger BBDO // 2007

A pitch was developed for a print campaign to sit alongside a TVC created by Clemenger BBDO Melbourne for their re-branding of the National Australia Bank. The new message behind the overall concept was "Climb Every Mountain". The message is about breaking free from imposed values of work and routine & pursuing a life more aligned with your authentic values and heart-felt ambitions. A series of base illustrations and a custom typeface were developed, along with advertising and outdoor mockups which were then internally applied to the remaining campaign.