MTV STREETMUSE // MTV International // 2009
Development of two distinctive clothing ranges for MTV and a teaser video to promote them to retailers. The range "StreetMuse" has been released internationally and is available in more than 1,000 Zara stores in 68 countries. The concept was born out of a desire to explore the urban landscapes of the world's cities in a personal and graphic way. For the High-End range we focused on identifying a single aspect of a city and then exploring this visually. The 3 themes explored were the Berlin Bridge Battle - an iconic Berlin food fight, Pachinko Parlours of Osaka and the Moscow Metro.
