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Toyota Yaris Sperm Boards
Toyota Yaris - The Race

The studio's services were engaged to create a print, outdoor, TV and cinema campaign for the launch of Toyota's popular small car, the Yaris. The brief was to create a campaign that would engage a younger target demographic, communicating the key features of the vehicle. This component of the campaign centered on creating a series of 3 executions featuring monsters. Each image was collaged out of location and studio-shot photographic components which were then combined with hand painted and urban backgrounds.
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